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Given the arduous and slow task of building inbound links as part of an ongoing SEO strategy, it would behoove a business to ensure that its content can muster what it can in order to have at least some visibility on the major search engines.

From experience, many clients come to me with a brand new site having few if any inbound links. They now expect miracles and tell me as much, assuming that it’s all very easy to get their site on Google page one.

My friends, miracles do not happen often except in rare instances and generally for a very good reason. Barring miracles, I ignore their please and set about editing their copy in order to attempt to rank, however modestly, on keywords that are not as competitive but still relevant to my clients’ industry. If my client is trying to break into the car rental field, for example, the keywords “car rental” would probably be very competitive keywords, cornered by much larger and well-established companies.

Another excellent strategy would be geographic targeting, particularly if a business is brick and mortar. In fact, any business where customers would visit or where employees would need to make service calls or deliveries would benefit from geographic targeting.

A retail store, for instance, or a business that dispatches technicians.

Finally, an aggressive content producing strategy in the form of a blog would also be very effective if not somewhat time consuming, targeting not so competitive keywords as we establishing better site authority.

I mentioned at the beginning of this post that creating inbound links is a long and tedious process. However, it is also absolutely crucial to any SEO strategy that it be done and done diligently, focusing on sites in the same industry and, preferably, high authority site.

An excellent introduction on link building has been put together by moz.com: moz.com/beginners-guide-to-seo/growing-popularity-and-links.

So now read it and get started!