Google inherently produces some competitive SEO challenges for the business owner. Google search queries for key products or services in a particular industry will be keenly watched by your competitors. As a result, it is important to keep an eye on where your website’s pages fall in Google search queries. Through careful analysis, we can figure out whether it makes sense to double down on a particular keyword in a search query or to move onto another closely related key word that may produce less impressions on Google, but for which the end result will be better for your site in terms of clicks produced.

Competing for competitive SEO keywords only makes sense when your site has the SEO wherewithal to overcome your opposition. That means lots of content, inbound links, age, etc.

Other challenges arise when you are unsure as to whether an upturn or downturn is a seasonal manifestation or indicates some changes in your site or Google’s indexing that you need to be made aware of. Sometimes, it is a combination of both, which means that the best solution is generally a wait and see approach.

Generally, two weeks would be the minimum required in order to see changes to the indexing on Google once website changes have been enacted. For those of you not in the know, Google Webmasters is the authoritative source of all Google publicly available data. All other sources are merely intermediaries. For competitive SEO challenges, keywords search queries in Google Webmasters itself are a good way to analyze existing keywords. For keyword ideas, the Google Adwords Keyword Planner is a very good tool for searching for new keyword opportunities.

The above competitive SEO opportunities are only good insofar as page structure and page quality are in good shape. Without the latter, changes in keyword targeting will only have a limited effect.