This article is an elaboration of an article I posted in December 2017.

SEO challenges are not exactly few and far between. Leveraging website content in order to maximize SEO needs to be done exactingly. The greatest SEO challenges is overcoming the sense that SEO is made up of disparate parts when it really needs to be addressed as a whole. Given a website which is more often than not a very unique thing, tweaking particular SEO parameters can both improve performance and yield other avenues for exploration. One such parameter is keyword distribution for a particular page or the site as a whole. Often times, we try to niche our product or service within particular keywords in order to avoid competing with larger players. On of these SEO challenges might be at what time might we feel that we are ready to move from a niche keyword place to one that directly competes with larger businesses or institutions.

Often times, we find that a switch to a more competitive keyword might seem innocuous for a particular page, but when the decision comes to move sitewide in order to maximize SEO benefit, the benefit might not actually be there. Given this, it is very important, as we are attempting to improve scores on a website, to not muddy the waters, That is, to conscientiously evaluate each parameter change or pairs of parameter changes so that it is clear what is causing the benefit to the SEO score.

SEO challenges abound and there are many of them. The larger and more complex a site, the more complicated a search engine’s evaluation becomes. Given that we are also competing with other websites that are perhaps equally involved implies to us that SEO is an inordinately involved task and very unique to each website.