DNS Turned Upside Down

I recently had a client’s vendor run their name servers on a antiquated system which allowed for the zone file’s SOA TTL to be set at 48 hours. This means that the authoritative name server told all other name servers worldwide to check in with it to make sure that this zone file’s records were up to date every two days. This...   

Massive Keyword Replacement on a WordPress Install

A client’s website that had┬ánot previously been competitive with the most competitive SEO keyword for their particular industry began being so, confirmed by┬ánoting that a related, but more competitive keyword was appearing in Google Webmaster keyword searches. Wanting to proceed cautiously, we swapped out our previous keyword for the more...