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Massive Keyword Replacement on a WordPress Install

A client’s website that had not previously been competitive with the most competitive SEO keyword for their particular industry began being so, confirmed by noting that a related, but more competitive keyword was appearing in Google Webmaster keyword searches. Wanting to proceed cautiously, we swapped out our previous keyword for the more...   

When to Position for Competitive SEO Keywords

When related SEO keywords begin to appear in Google Webmasters, it’s a good idea to research those keywords in order to determine if the page or website’s keyword strategy should be changed. If these keywords turn out to be  competitive keywords, we should begin to explore avenues that might boost impressions /clicks. Generally, when...   

Translating SEO into More Business

We have limited budgets. It is human nature, after all, to limit ourselves. However, unlike Warren Buffet, we do not have the luxury of acknowledging that our business acumen is unfettered. So what do we do to increase the bottom line? Invest in fine linens? No. We pay attention to our SEO, because nothing says success more than conversion rates...   

Fox Launch

Over the last few months, I have switched gears, having decided to launch a new business venture called Fox Digital Search. Why Fox? Because a fox, as you may know, is wily. And, sometimes in SEO, one has to be cunning to get ahead of the competition. After all, we like capitalism, do we not? Maybe we’re not that fond of Trump capitalism,...