DNS Turned Upside Down

I recently had a client’s vendor run their name servers on a antiquated system which allowed for the zone file’s SOA TTL to be set at 48 hours. This means that the authoritative name server told all other name servers worldwide to check in with it to make sure that this zone file’s records were up to date every two days. This...   

Maryland SEO (Search Engine Optimization) Vendors

I must say that I have had only negative experiences dealing with Maryland SEO marketing companies that parlay their digital marketing footprint into SEO. That is not to say that I do not believe that there are companies out there that do what they are supposed to do, it’s just that, in my not so limited experience, I have not encountered...   

WordPress Plugin Hooks

WordPress provides the web developer the ability to hook into both the WordPress install and plugins in order to change functionality or output of the website. Action hooks and filter hooks can be used either in the functions.php file of the theme or in a custom coded plugin for that very purpose. The benefit to using hooks is that the WordPress...   

SEO Challenges For Business Owners and Institutions

This article is an elaboration of an article I posted in December 2017. SEO challenges are not exactly few and far between. Leveraging website content in order to maximize SEO needs to be done exactingly. The greatest SEO challenges is overcoming the sense that SEO is made up of disparate parts when it really needs to be addressed as a whole....