When to Position for Competitive SEO Keywords

When related SEO keywords begin to appear in Google Webmasters, it’s a good idea to research those keywords in order to determine if the page or website’s keyword strategy should be changed. If these keywords turn out to be ┬ácompetitive keywords, we should begin to explore avenues that might boost impressions /clicks. Generally, when...   

Attempting to Establish Google Ranking with Few Inbound Links

Given the arduous and slow task of building inbound links as part of an ongoing SEO strategy, it would behoove a business to ensure that its content can muster what it can in order to have at least some visibility on the major search engines. From experience, many clients come to me with a brand new site having few if any inbound links. They now...   

Translating SEO into More Business

We have limited budgets. It is human nature, after all, to limit ourselves. However, unlike Warren Buffet, we do not have the luxury of acknowledging that our business acumen is unfettered. So what do we do to increase the bottom line? Invest in fine linens? No. We pay attention to our SEO, because nothing says success more than conversion rates...   

Content Poor Home Page Depresses Authority of Internally Linked Pages

Early in a particular website’s SEO overview, recently, I saw that the home page had too little content. In addition, someone had engineered bad web development practices as well, including the placement of large graphics with text in order to take a shortcut. It was a large e-commerce site. So I got to work adding content to the body of...